our history



More than 12 years already...


The high-end hairdressing salon BY ELINA was created in 2008 by Elina Khoutova, from the Sochi region (Russia). When she arrives in Paris in 2003, Elina first refines her training at Franck Provost. Her expertise was then sharpened at Sergio Bossi to finally stand out from the crowd at Mariane Gray in 2007. By 2008, Elina will have taken her independence at last and opened her very own salon in the heart of Paris in the 7th arrondissement, a few steps away from the charming rue Cler.


Brand-new and wonderful


In December 2018, BY ELINA was expanded and moved to 33 avenue de la Motte Picquet, 200 metres from its previous address. Now Elina works along a team of five hairdressers, as experienced and demanding as herself, assisted by three additional sets of hands who also perfect the warm welcome of this beautiful international team.

More than ever, BY ELINA optimizes comfort and relaxation in a high-end setting where men, women and children from all over the world are kindly greeted.

An outstanding involvement


From her roots in Russia, Elina held grip to a particular sensitivity and professional breadth.

Elina kept alive the nobility of the traditional “hairdresser-artisan” craft while she got herself acquainted with French glamour in Paris, capital of style and fashion, by passionately developing unique hairdressing techniques. Therefore, always on the lookout for innovations in styling and colouring, Elina’s and her collaborators’ know-how has delighted and built loyalty among a privileged clientele over the years. More than 1 500 people visit the salon each year.